Posted: March 26th, 2015

MKT Brand Management

MKT Brand Management

MUST DO :
Deadline: Friday 27th March, 12 noon

1. your report must contain 2 completed ad briefs

2. your report is 3000 words (this does not include ad briefs); 1500 words per chosen brand

3. your report must include the ads you have used

Report word count: 3000

Mark Allocation: Report: x/60, with each brief given a mark of x/30
2 completed creative briefs (one for each of the chosen brands);
A report which discusses the briefs in detail with specific emphasis on how the chosen communications have utilised a range of message strategies to engage with the consumer and the brand. Engagement with academic literature to support your proposition would be useful.

Appendices
Report must include evidence of all forms of communication and promotion
2 fully completed creative brief

Task

Choose 2 different brands, from either a service or product sector.

Identify a number of media (e.g. poster, magazine advert, TV, cinema, radio) and different promotional tools (adverts, sales promotion, PR, sponsorship) that have been used by your chosen brands for communication. The sources for these brands must be current (no older than 2012) and all part of the same campaign with the same message across all platforms. You can choose brand and communication from anywhere in the world.

You must then complete the creative brief for these sets of communication with an emphasis on identifying the purpose of the communication and how the brand speaks to its target audience.

Through a deconstruction of these communication tools, re-create the creative brief for each of the communication of these brand messages. Your review should cover 1-5 of the creative brief.

Output:
a.    2 completed creative briefs (one for each of the chosen brands);
b.    A report which discusses the briefs in detail with specific emphasis on how the chosen communications have utilised a range of message strategies to engage with the consumer and the brand. Engagement with academic literature to support your proposition would be useful.

Appendices
i.    Report must include evidence of all forms of communication and promotion
ii.    2 fully completed creative brief

Company’s such as E.g.- Apple, Nivea, DELL, Samsung.