Posted: August 31st, 2015

MITIGATING DEMAND UNCAIRTINTY TROUGH SUPPLY CHAIN STRATEGIES: THE CASE OF FOOD SMEs IN HAJJ PHENOMENON

How can SMEs in Saudi’s food sector mitigate demand uncertainty and increase their sustainability and competitiveness against larger firms operating in the sector through the adoption of managerial strategies,includingSupply Chain Integration (SCI), Postponement (PP), and Mass Customisation Capability (MCC)?

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