Posted: November 29th, 2015

Media mix and vehicle selection (paid media) Media choice Specific vehicle choice Scheduling, Reach and Frequency (GRPs, TARPs, ERPs) Costs (CPMs, CPP etc)

Media Plan Outline

 

 

 

Step 3

 

  1. Determine Media Strategy

 

Media mix and vehicle selection (paid media)

Media mix & strategy for owned media

  • Media and vehicle choice
  • Scheduling, Reach and Frequency
  • Cost equivalencies if possible

Media mix & strategy for earned media

  • Media and vehicle choice
  • Scheduling, Reach and Frequency
  • Cost equivalencies if possible

 

  1. Detail Decisions in Media Flowchart

 

Create Media Schedule:

Detail monthly spending, media distribution via specific vehicles and attainment of objectives of paid, owned and earned media

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