Posted: July 22nd, 2016
Create an outline of no more than 700 words. Over the next six weeks of this course, you will be developing this proposal. This outline provides the structure for the final proposal in brief sections. Address the following areas in your outline:
Introduction
Research both the competition and current information on flavored cigarettes. Based on your research, what is the current consumer perception of flavored cigarettes?
Project definition
Based on current information, what marketing strategies do you recommend?
Program objectives
List the objectives of the study, making sure you explain the connection between the research and marketing strategies and how knowledge structures influence consumer behavior and their decision making process.
Scope
Identify the scope of the research, geographical parameters, customer groups, or market segments to be studied. Using research, describe your prime consumer buyer and identify your target market s demographics.
Format your paper according to APA standards
Place an order in 3 easy steps. Takes less than 5 mins.