From the automotive industry, identify a real company, product or brand of your choosing.
Ideally your choice will be in trouble or experiencing a period of change
Develop a marketing plan
Wide use of relevant theory and company examples is required
Effective use of a range of pertinent industry data, particularly sources such as KeyNote, Marketline and Euromonitor.
Competent use of a range of academic sources, particularly text books and academic journals such as Emerald, Business source complete, Scopus, Nexis UK ABI Inform and Science Direct and others of your choice
Frequent, accurate Harvard in text referencing (every idea) with 3+ pages of double spaced bibliographic references.
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