Posted: June 14th, 2015

Marketing in a school library

Marketing in a school library

Choose a potential client group for a library or information service with which you are familiar. Specify that client group and briefly describe how it may be segmented effectively.
Select one only of the more significant segments, and outline a marketing plan for developing products and services for that market segment.
Present your findings in the form of a report to the director of that library or information service.