Posted: August 13th, 2015

Marketing Consultancy Research

Your task is to write the brief from The Copper Kettle Tea Company to their market research agency asking them to recommend how they might explore the reactions of UK consumers to the PETAL concept …

and then to write the proposal, as if you were the market research agency.

(See powerpoint presentation for further details on the business scenario)

Learning Outcomes Assessed:
1. Evaluate the role of market research in business decision making.
2. Select appropriate research designs to meet given research objectives.
3. Critically evaluate the advantages and disadvantages of both qualitative and quantitative research techniques.
4. Apply this knowledge to the design of a research project.

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