Posted: September 3rd, 2015

Marketing

you are expected to write a literature review on the impact of celebrity endorsement on a product’s brand credibility and equity. You can set one or a few objectives for the literature search and then conduct the search.

you need to select what parts of the research to discuss and criticize and show how it relates to other work. You will be expected to have consulted books, at least 10 relevant academic journal articles, conference proceedings, theses and dissertations to write the literature review on this topic.
Try to search the EBSCO, EMERALD and PROQUEST databases in particular. All
references must be clearly listed at the end of the assignment.
critical analysis of the literature review, areas for future research, conclusion and
references is essential.

Your Word assignment should be typed in Times new roman with font 12 and
double line spacing. Literature review should be in an easy to follow format and should be free of spelling and grammatical errors.

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