Posted: November 20th, 2015

Marketing

Marketing

Define the five types of channel power.
Provide an example of each type of channel power.
Summarize a situation in which each type of power is used.
Explain the relationship between coercive and reward power. Provide an example.
Interpret the relationship between reward power and referent, expert and legitimate power. Provide an example of each.
Refer to the scoring guide for this assignment to ensure that you have met the grading criteria.
Assignment Requirements

Written communication: Write in a professional manner using APA style and formatting with correct grammar, usage, and mechanics.
Resources: At least 1–3 scholarly references should be provided. A reference list and citations are to be formatted according to APA style and formatting.
Length of paper: Write 2–3 double-spaced pages.
Font and font size: Use Times New Roman, 12-point or Arial, 10-point font.

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