Posted: September 9th, 2015

Management – Innovation.

1. What is IDEO’s value proposition? How are they different from traditional marketing research companies or product development firms?
2. How has IDEO actualized ‘design thinking’ in their organization? What role does their culture and processes play in delivering value to their customers? Would the IDEO process work in a large company? What would be the barriers?
3. What is your assessment of the Simmons project? Why do you think Simmons seems to have cooled on IDEO’s new mattress concepts?
4. Do you think IDEO should continue to offer its Phase Zero service? If yes, what could it do to improve its client success rate?
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