Posted: November 10th, 2015

Management Assignment

Management  Assignment

Assume you are the Sales and Marketing Director for Sea Treasures, a small group of

well-known retail stores specializing in exotic sea life and high-end accessories

for aquariums.   The company has been in business for over 50 years, but the

customer base is shrinking, sales are slow, and you are faced with reducing staff

and closing stores.   Sea Treasures will be out of business within a year if

innovative and creative changes are not made quickly.   After many months, you have

finally been able to convince the owner that the only way to sustain the business

and increase revenue is to create an Internet Website to sell the large inventory

of aquarium decorator items (currently gathering dust in a costly warehouse) .

This will be a short-term, small scale change.  Six months later, you will expand

the Website to sell live sea creatures such as tropical fish and small sea turtles

online, which is a long-term, large-scale change.

You face many challenges in this transformational change initiative, beginning with

strong employee resistance, new technology, and shipping methods.  Many small

businesses have been faced with these same issues, and have made the transition

successfully.  Consider the humble beginnings of Amazon, and look where they are

today.  Selecting the best change model for this business, and implementing it step

by step provides the foundation for creating an exciting new company.

In 3 – 5 pages, explain which change model you would follow for the short-term

change and which you would follow for the long-term change.  Provide rationale for

your decision and discuss the effects that these changes would have on the

employees, managers, and executives within the organization.  Include at least

three references and follow standard APA formatting for your paper.
Carefully review the Grading Rubric for the criteria that will be used to evaluate

your assignment.

Explains Short-Term Change Model and Provides Rationale
Total: 4.00
Distinguished – Accurately explains which change model should be followed for the

short-term change.  Many relevant details are included.  Provides an exceptionally

clear, focused, and supported rationale for the decision.
Proficient – Accurately explains which change model should be followed for the

short-term change.  Provides a supported rationale for the decision.  The

explanation and/or rationale may be missing some minor details.
Basic – Accurately explains which change model should be followed for the short-

term change.  Provides a limited rationale for the decision that may not be

entirely supported.  The explanation and/or rationale are missing many relevant

details.
Below Expectations – Attempts to accurately explain which change model should be

followed for the short-term change and provide a rationale for the decision.  The

explanation and rationale are incomplete and/or vague.
Non-Performance – The explanation of the short-term change model and rationale for

the decision are either nonexistent or lack the components described in the

assignment instructions.

Explains Long-Term Change Model and Provides Rationale
Total: 4.00
Distinguished – Accurately explains which change model should be followed for the

long-term change.  Many relevant details are included.  Provides an exceptionally

clear, focused, and supported rationale for the decision.
Proficient – Accurately explains which change model should be followed for the

long-term change.  Provides a supported rationale for the decision.  The

explanation and/or rationale may be missing some minor details.
Basic – Accurately explains which change model should be followed for the long-term

change.  Provides a limited rationale for the decision that may not be entirely

supported.  The explanation and/or rationale are missing many relevant details.
Below Expectations – Attempts to accurately explain which change model should be

followed for the long-term change and provide a rationale for the decision.  The

explanation and rationale are incomplete and/or vague.
Non-Performance – The explanation of the long-term change model and rationale for

the decision are either nonexistent or lack the components described in the

assignment instructions.

Discusses the Effects of the Changes
Total: 3.00
Distinguished – Comprehensively discusses the effects that these changes would have

on the employees, managers, and executives within the organization.  Addresses

multiple relevant issues in-depth in the discussion.
Proficient – Discusses the effects that these changes would have on the employees,

managers, and executives within the organization.  Addresses multiple issues in the

discussion.  Some relevant details may be missing.
Basic – Minimally discusses the effects that these changes would have on the

employees, managers, and executives within the organization.  Addresses some issues

in the discussion.  The issues may be irrelevant and/or are missing details.
Below Expectations – Attempts to discuss the effects that these changes would have

on the employees, managers, and executives within the organization.  The issues

that are addressed are not appropriate for the scenario and/or are incomplete.
Non-Performance – The discussion of the effects of the changes is either

nonexistent or lacks the components described in the assignment instructions.

Written Communication: Control of Syntax and Mechanics
Total: 0.75
Distinguished – Displays meticulous comprehension and organization of syntax and

mechanics, such as spelling and grammar.  Written work contains no errors, and is

very easy to understand.

Proficient – Displays comprehension and organization of syntax and mechanics, such

as spelling and grammar. Written work contains only a few minor errors, and is

mostly easy to understand.
Basic – Displays basic comprehension of syntax and mechanics, such as spelling and

grammar.  Written work contains a few errors, which may slightly distract the

reader.
Below Expectations – Fails to display basic comprehension of syntax or mechanics,

such as spelling and grammar.  Written work contains major errors, which distract

the reader.
Non-Performance – The assignment is either nonexistent or lacks the components

described in the instructions.

APA Formatting
Total: 0.75
Distinguished – Accurately uses APA formatting consistently throughout the paper,

title and reference page.
Proficient – Exhibits APA formatting throughout the paper.  However, layout

contains a few minor errors.
Basic – Exhibits basic knowledge of APA formatting throughout the paper. However,

layout does not meet all APA requirements.
Below Expectations – Fails to exhibit basic knowledge of APA formatting.  There are

frequent errors, making the layout difficult to distinguish as APA.
Non-Performance – The assignment is either nonexistent or lacks the components

described in the instructions.

Page Requirement
Total: 0.75
Distinguished – The paper meets the specific page requirement stipulated in the

assignment description.
Proficient – The paper closely meets the page requirement stipulated in the

assignment description.
Basic – The paper meets over half of the page requirement.
Below Expectations – A fraction of the page requirement is completed.
Non-Performance – The assignment is either nonexistent or lacks the components

described in the instructions.

Resource Requirement
Total: 0.75
Distinguished – Provides ample resources and uses the correct number of sources

from the specified search agents.
Proficient – Provides the approximate number of sources, while using some of the

correct search agents specified in the assignment instructions.
Basic – Provides over half of the sources required in the assignment instructions.
Below Expectations – Provides inadequate number of resources and does not include

sources from specified search agents.
Non-Performance – The assignment is either nonexistent or lacks the components

described in the instructions.

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