Posted: May 8th, 2017
Leanne is the marketing manager in charge of executing Unipax’s new marketing
strategy. A month into implementation, market research reveals that the strategy is largely
ineffective. Though others in the company want to change the strategy, Leanne insists on
retaining it, saying that the market research data does not reveal anything about the
marketing strategy. Which barrier to communication is Leanne likely to be experiencing?
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