Posted: May 8th, 2017

Leanne is the marketing manager in charge of executing Unipax’s new marketing strategy

Leanne is the marketing manager in charge of executing Unipax’s new marketing

strategy. A month into implementation, market research reveals that the strategy is largely

ineffective. Though others in the company want to change the strategy, Leanne insists on

retaining it, saying that the market research data does not reveal anything about the

marketing strategy. Which barrier to communication is Leanne likely to be experiencing?

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