Posted: April 18th, 2016

When you know help is right around the corner it gives you a sense of relief??

Alternative B 1. Offered free 30 day trials 2. However, it takes 4+ hours for the software to download, register and activate. Internet reviews indicated that longer waiting and download times lead to frustrated impatient customers (“Customer Reviews: Rightfax Download speed”, 2014)

User Friendly Alternative A 1. Offers easy to understand and easy to learn step by step process 2. Provides pictures and diagrams to follow. Edna Padilla’s employees could benefit from the visual learning.

Alternative B 1. Offers a more complex hard to follow process 2. Pictures and illustrations are not provided

Findings and Analysis While both Alternatives A and B offered faster copying capability and ability to send faxes from computer desktops that appealed to Edna Padilla and Commonwealth Orthopaedics employees, Alternative A offered a better discount by providing a $500 savings for a 250 user starter software. Additionally, Alternative B captivated with a free money back guarantee if not satisfied. Studies by (Lichterman, 2014) indicate that “some people want results, some want gratification, and some want happiness, but at the end of the day it all boils down to one thing: avoiding regret”. This is why Alternative A seemed a wiser choice when it came to choosing a money back guarantee. Customers should be refunded if they don’t like the software for any reason.

Another issue that had to be considered was choosing an alternative that was user friendly and easy to use. A product that’s difficult to figure out, inefficient to use, or poorly supported is not going to win much of a user base according to (Winestad, 2014). Employees are looking for simple to install, easy to update, efficient, pleasant, easy-to-navigate, doesn’t need third-party software, and easy to troubleshoot.

Free trial is another criterion to be considered. Alternative A’s free trial was 60 days more than that of Alternative B (Newland, 2013). Consequently, Alternative A seemed a wiser choice when it came to being able to use the software for a longer trial period.

It appears that Alternative A will satisfy all employees when it comes to needing technical support at any hour of the day. “When you know help is right around the corner it gives you a sense of relief” (Gonzales, 2012).

Figure 1: Graphic analysis of Findings Criteria Alternative A(Zetafax) Alternative B (Rightfax) Cost Low HIGH 24 Tech Support HIGH Low Money Back Guarantee HIGH None Free Trial HIGH Moderate User Friendly HIGH Moderate TOTAL FEASIBILTY HIGH Moderate- Low

References Customer Reviews: Rightfax Download speed. (2014). Retrieved from http://www.rightfax/download speed/slower than the rest.com Customer Reviews: Rightfax refund. (2014). Retrieved from http://www.rightfax/refund/complaints.com Customer Reviews: Zetafax 24 hour technical support. (2014). Retrieved from http://www.bbb.org/business-reviews/computer-consultant/24-hour-tech-support Customer Reviews: Zetafax Buyers Remorse. (2014). Retrieved from http://www.buyersremorse/guide on how not to regret your purchase.com Customer Reviews: Zetafax Demo Videos. (2014). Retrieved from http://www.zetafax/demovideos/helpful/customerreviews.com Gonzales, J. (2012). Stress Relievers. Hoboken, New Jersey: Ottawa Enterprise. Lichterman, J. (2014). A money-back guarantee works. Nieman lab . Newland, K. (2013). Zetafax vs. Rightfax. The better office solution . Winestad, J. (2014). User Friendly Technology Captivates Team . Tech Savy .

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