Posted: February 28th, 2017

iscuss Porter’s approach to industry analysis in relationship to GE using all six (6) forces.

Part A​Describe GE, what the company stands for (its slogan), what makes it unique, the direction of its market, its products, and the ways in which the company’s products and strategy are integrated. Include a bibliography of at least six (6) trade or journal sources that you use for your description and the analysis which follows.

Part B​Discuss Porter’s approach to industry analysis in relationship to GE using all six (6) forces.

Part C ​Provide one (1) suggestion for each of the following as it relates to the future of GE: what to watch closely (threats and weaknesses), what to assess for change (opportunities), and what to maintain and build upon (strengths). Then make one (1) recommendation for GE’s next strategic move.

ACTIVITY 3 MB601 Strategic Management

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