Posted: March 21st, 2016
Pick one of the following to complete your individual assignment on:
• Adidas • IKEA • Johnson & Johnson • Mattel • Nestle • Sony Music Entertainment
• Analysis and key points identified should be compared/contrasted against the academic literature • Do not repeat large parts of organisational history – this demonstrates no analysis • The focus should be on intrapreneurial activity and innovations.
Recommended Report Structure
• Introduction (to the report, identify the purpose and introduce the organisation this assessment will focus on) • Organisation Innovation (this section may use subheadings) o The intrapreneurial/innovative process this organisation implements o Intrapreneurial/innovative lessons learnt (this must be supported with academic literature) o Why these lessons have made the business more successful (a comparison to other organisations in the same industry would be helpful here) o Why it would be difficult for another firm to adopt some of this organisation’s success factors (key intrapreneurial activities/innovations) o Explain how these difficulties (identified in point 3) could be overcome (minimum 3 recommendations)
Place an order in 3 easy steps. Takes less than 5 mins.