Posted: September 19th, 2015

International strategies.

With Yip’s (2003) international drivers in mind, critically evaluate the potential for your organisation (or one with which you are familiar) to move into a global market with its products and/or services. In your evaluation, suggest a global strategy you would recommend your organisation to adopt, and explain the risks and rewards of adopting your strategy.
In formulating your Key Concept Exercise, consider the following questions:
Using Yip’s (2003) internationalisation drivers, what are the key drivers of your organisation or one with which you are familiar?
What are the global strategy options available for organisations?
What are the risks and rewards of adopting a global strategy for any organisation?

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