Posted: November 4th, 2015

International Marketing Plan

International Marketing Plan

You will use your chosen country (from the Discussions) for this Assignment. In

addition to the country, you will reference the shoe manufacturing firm

(introduced in the Discussions).

Write a four to six (4-6) page paper in which you:

Identify two (2) forms of market segmentation for your shoes, and support your

choices. Then, identify two (2) target markets for each segment, and explain those

choices. Note: A market segment (generally) is the group(s) the firm wants to

market to; while the target market(s) is the specific market (e.g., city) that the

segment(s) are located in.
Give examples of four (4) actionable goals for your business as you embark on your

mission to import shoes into your chosen country. Describe why each goal is

important to the firm.
Select the global product marketing program that you feel best suits your firm as

a strategic alternative in your chosen country. Provide a rationale to support why

you chose this program.
Choose the global pricing policy that will best suit your firm and selected

country. Support your decision for choosing such a policy.
Choose the marketing channel alternative that will best suit your firm and

selected country. Describe the function of each channel member.
Describe the sales promotions that will be used entice both consumers and trade

channel partners.
Determine whether the firm will use salespeople or sales agents to promote and

sell your products in the chosen country.
Use at least three (3) quality academic resources for in-text citations in this

assignment.
Format your assignment according to the following formatting requirements:
Typed, double spaced, using Times New Roman font (size 12), with one-inch margins

on all sides.

The specific course learning outcomes associated with this assignment are:

Evaluate the considerations for product adaptation in foreign markets and common

approaches to adjusting promotional strategy to fit foreign markets.
Examine the process for market research to assess foreign market potential.
Analyze the strategic marketing planning process, strategies for entering foreign

markets, and considerations for subsequent market expansion.
Determine the logistics and product distribution channel options available to

support international marketing.
Formulate the core marketing concepts into viable marketing strategies to support

exporting and the full range of global marketing operations.
Assess the key factors in price determination, alternative pricing strategies used

in international marketing, and the common terms of sale and payment used in

international marketing.
Use technology and information resources to research issues in international

marketing.
Write clearly and concisely about international marketing using proper writing

mechanics.

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