Posted: November 28th, 2015
The essay should demonstrate understanding of the relevant theory, with application to examples. The essay should be 2800-3200 words, excluding referencing.
The following is the essay topic:
“For a multinational enterprise (MNE), what are relative advantages/disadvantages for exporting and importing? How can the corporate strategy best be served by, respectively, exporting and importing processes? You should support your argument with one or more critical case studies”
The basic format of the essay should be a theory, concept or approach which is critically analyzed. Then a case study or practical examples should be presented that not only illustrates how the theory can be applied, but also reveals further critical insights into the theory itself. The conclusion should demonstrate how the case study can lead to an improvement in the theory.
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