Posted: June 11th, 2015

a practical case study where we are the R&D director of a B2C or B2B company which sell products on internet.

It consist in a practical case study where we are the R&D director of a B2C or B2B company which sell products on internet.

–> We have to propose a strategy to encourage creativity in the R&D department

–> The produced document should be divided into two parts: 1/ Your proposal for this mission; 2/ Desscription of the creativity process of you idea that led to your proposal.

–> It s mandatory to use the courses slide for the work (infos, related to, …)
The courses slides will be uploaded. Please look at them to make the work in relation with them.

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