Posted: March 16th, 2017

Identify and explain www.maybank.com website’s objectives and strategies in detail II) Make E-CRM recommendations for improvement taking into account your positioning strategy above and the website objectives

E-marketing strategy to be implemented and justifications-
I) Identify and explain www.maybank.com website’s objectives and strategies in detail
II) Make E-CRM recommendations for improvement taking into account your positioning strategy above and the website objectives
III) Use interactive marketing tools including mobile, SMS, web and email together with the more traditional methods such as direct mail, direct response advertising and telemarketing