Posted: March 16th, 2017

Identify and describe the parameters of the market segments and sub segments for www.maybank.com. Identify the bases of segmentation like demographic, psychographics, values, and needs etc: investigating customer/user requirements-analysis of market trends, consumer behavior and likely customer needs.

Industry and competition- Analysis of www.maybank.com which will include the industry/product sector it belongs to, with details of competitors, market share and revenue.
The internet business models of the industry and value generation mechanisms for each in responding to the opportunities.
General business models used by Maybank
Suggested business models to be used by Maybank
The good and bad practices in E-marketing of www.Maybank.com not limiting to just the website.

1. B) Segmentation and targeting- following stage one which provides relevant industry knowledge, the following needs to be carried out:
   I) Identify and describe the parameters of the market segments and sub segments for www.maybank.com. Identify the bases of segmentation like demographic, psychographics, values, and needs etc: investigating customer/user requirements-analysis of market trends, consumer behavior and likely customer needs.
   II) Explain whether the target segment is in line with www.maybank.com. Critically evaluate the target market, suggest market target and make suggestions for improvements and show how to target other segments of the market. Defend your criteria for declaring your market segments as viable e.g. measurable, reachable and profitable
   [This is an intensive research stage. It is critical and extremely essential that all presented information is verifiable I.e. referencing in-text and at the end. Again only verifiable (that is referenced) information is acceptable]