Posted: January 4th, 2016

Identify the company’s market position and its strategy in this new global market.

Identify the company’s market position and its strategy in this new global market.

Identify the cultural implication of any of the marketing mix elements or management issues. Identify other environmental issues [SLEPT] which will impact upon any of the marketing mix elements or management issues.

This business report should have a minimum of 6 sections and be logical, well-researched using Harvard Referencing. It should be written objectively with evidence based discussion. You are advised to use a “Marketing Plan” structure.

1. Introduction

Include ‘signposting’ of the key issues which follow in the report. Briefly introduce … the market

1. Findings and analysis Link to other marketing theories
2. Conclusions

Summarises the key points already made and link to the task set. NO new information.

1. Recommendations … show your independent thought/creativity
2. Reference list (at least 20 references, with at least 15 academic)

Give full details, following CASE Harvard Referencing guidelines.

1. Appendices must be linked to the body of the work