Posted: October 17th, 2016

The idea should be to promote the Queensland Barrier Reef but the new campaign is not necessarily “the best something” or “job something”

Instructions (call me for any doubt or if you want to tell me how you are going to approach the assignment to avoid to write it twice because it’s wrong)
1. Read CAREFULLY the REQUIREMENTS document (PAY ATTENTION to every line!)
2. Watch this video https://www.youtube.com/watch?v=74p9qSoKSzA
3. Read carefully the document “Best Job in the World” (there are useful information there)
4. Go through the lectures slides to find INSPIRATION and THEORIES! There a lot of good suggestions to structure the assignment
5. Take enough time to THINK your idea, don’t write just to reach the words count (I care about the QUALITY of your content, not how many words you write or how many references you use). Therefore, don’t repeat words just to write as much as you can, but write meaningful things.
6. Ask to colleagues and friends to be inspired! But remember that you must JUSTIFY everything!
7. See the works from previous semesters but DON’T copy the STRUCTURE! Requirements were different!
8. All the documents that you need are available on this link: https://app.box.com/s/eppc9m5oovw8b64956wd538ucu76xx04
Suggestions
The idea should be to promote the Queensland Barrier Reef but the new campaign is not necessarily “the best something” or “job something”. It should be an extension of the idea of involving people and create awareness. Look for critique about the ad (could be that people knew the ad but didn’t know exactly what was the island? I don’t know). You can also have a great idea and then create the evaluation part of “The Best Job” in such a way as to be coherent with the “following” idea. To give examples of your idea you may also follow the structures provided in the lecture slides about “writing for printing” and “writing for tv”.
As suggestions, try to think to about:
The concept of “story scraping” see lecture slide!
Involving the 5 senses or inventing a sixth sense
Leverage on emotions…What everyone would do/be?

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