Posted: May 24th, 2015

Heart and soul

Janet Kornblum, “eHarmony: Heart and soul; Online dating service adheres to founder’s moral values,”
USA Today, May 19, 2005, p. D1, via Factiva, accessed July 2007; Christopher Palmeri, “Dr. Warren’s Lonely
Hearts Club; EHarmony sheds its mom-and-pop structure, setting the stage for an IPO,” BusinessWeek, February
20, 2006, p. 82, via Factiva, accessed July 2007.
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“For 5000 Singles, eHarmony was the First Step Down the Aisle; Poll Reveals that 88% of Users are
Looking for Life-Long Mate,” Business Wire, March 8, 2004, via Factiva, accessed July 2007; “eHarmony Exceeds
Growth Expectations with 3 Million Members; Milestone Demonstrates Leadership in Online Relationship
Category,” Business Wire, February 23, 2004, via Factiva, accessed July 2007.
27
“eHarmony Introduces eHarmony Marriage; New Marriage Wellness Program Offers Couples a New
Approach to Strengthen Their Relationships,” PR Newswire, February 6, 2006, via Factiva, accessed July 2007;
Christopher Palmeri, “Dr. Warren’s Lonely Hearts Club; EHarmony sheds its mom-and-pop structure, setting
the stage for an IPO,” BusinessWeek, February 20, 2006, p. 82, via Factiva, accessed July 2007; Hilary Potkewitz,
“Internet Matchmaker Finds Tough Going to Find a Matching CEO,” Los Angeles Business Journal, April 10, 2006,
via Factiva, accessed July 2007; “New Research Find eHarmony Couples Are Significantly Happier in Their
Marriages than Non-eHarmony Couples,” PR Newswire, February 2, 2006, via Factiva, accessed July 2007.
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“Probability of Finding Lasting Love Takes Quantum Leap Forward on Unusual New Web Site,”
PR Newswire, August 21, 2000, via Factiva, accessed July 2007; Janet Kornblum, “eHarmony: Heart and soul;
Online dating service adheres to founder’s moral values,” USA Today, May 19, 2005, p. D1, via Factiva, accessed
July 2007; “For 5000 Singles, eHarmony was the First Step Down the Aisle; Poll Reveals that 88% of Users are

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This document is authorized for use only by KYLE MATTICE in MGT 509 Spring 2015-1 taught by Keith Yurgosky, University of Scranton from March 2015 to August 2015.

For the exclusive use of K. MATTICE, 2015.
eHarmony

709-424

Looking for Life-Long Mate,” Business Wire, March 8, 2004, via Factiva, accessed July 2007; Monica L. Haynes,
“To eHarmony Couples Saying ‘I Do’ Couples Match Thanks To Popular Web Site Online Relationship Service
Claims to Form More Perfect Unions,” Pittsburgh Post-Gazette, December 28, 2004, p. B1, via Factiva, accessed
July 2007. Janet Kornblum, “eHarmony: Heart and soul; Online dating service adheres to founder’s moral
values,” USA Today, May 19, 2005, p. D1, via Factiva, accessed July 2007; Paul Farhi, “They Met Online, but
Definitely Didn’t Click,” The Washington Post, May 13, 2007, p. D1, via Factiva, accessed July 2007.
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Emily Parker, “The Weekend Interview with Greg Waldorf: The Matchmaker,” The Wall Street Journal,
February 10, 2007, p. A9, via Factiva, accessed July 2007.
30

Alex Mindlin, “On Niche Dating Sites, Many More Women,” The New York Times, February 26, 2007, p.
3, via Factiva, accessed October 2007.
31

Hiawatha Bray, “Trying to set a fire under online dating; EHarmony tries science, and Match.com has
Dr. Phil,” The Boston Globe, February 14, 2007, p. 3, via Factiva, accessed July 2007; Gina Keating, “Web Dating
Service Takes Scientific Approach to Love; If the “happily” has gone out of your “happily ever after,” eHarmony
wants to know all about it,” eWeek, February 13, 2007, via Factiva, accessed July 2007; Sally Dadisman, “Love lab
probes what’s amore: California researchers try to unravel why couples click,” Edmonton Journal, February 23,
2007, p. D6, via Factiva, accessed July 2007; Jessica E. Vascellaro, “Regulators Say Love Ain’t ‘Chemistry’ After
All—Scientific Claims By Dating Service Come Under Fire,” The Wall Street Journal, September 17, 2007, p. B5, via
Factiva, accessed October 2007.
32 “eHarmony Introduces eHarmony Marriage; New Marriage Wellness Program Offers Couples a New
Approach to Strengthen Their Relationships,” PR Newswire, February 6, 2006, via Factiva, accessed July 2007;
Christopher Palmeri, “Dr. Warren’s Lonely Hearts Club; EHarmony sheds its mom-and-pop structure, setting
the stage for an IPO,” BusinessWeek, February 20, 2006, p. 82, via Factiva, accessed July 2007; Hilary Potkewitz,
“Internet Matchmaker Finds Tough Going to Find a Matching CEO,” Los Angeles Business Journal, April 10, 2006,
via Factiva, accessed July 2007; “New Research Find eHarmony Couples Are Significantly Happier in Their
Marriages than Non-eHarmony Couples,” PR Newswire, February 2, 2006, via Factiva, accessed July 2007.
33 “Over 90 Singles Marry Every Day on Average at eHarmony; Independent Research Shows Over 33,000
Members Married in One Year,” PR Newswire, January 30, 2006, via Factiva, accessed July 2007.
34

John Tierney, “Hitting It Off, Thanks to Algorithms of Love,” The New York Times, January 29, 2008,
http://www.nytimes.com/2008/01/29/science/29tier.html, accessed February 2008.
35

Max Freiert, “Love Doesn’t Equal Loyalty: Online Dating in February 2007,” March 29, 2007,
http://blog.compete.com/2007/03/29/online-dating-february-ranking/, accessed February 2008.
36
Josephine Marcotty, “Love at first site; They offer millions of psychological profiles and instant
feedback. But can dating websites solve the mystery of what makes people click?” Star-Tribune Metro, February
14, 2007, p. 1E, via Factiva, accessed July 2007; “Chemistry.com Paints Rival as ‘Heartbreak Hotel,’” Brandweek,
April 30, 2007, via Factiva, accessed July 2007.
37

Raymond Fisman, Sheena S. Iyengar, Emir Kamenica, Itamar Simonson, “Gender Differences in Mate
Selection: Evidence from a Speed Dating Experiment,” The Quarterly Journal of Economics, May 2006, pp. 673–697.
38

Tierney, “Hitting It Off.”

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Jeana H. Frost, Zoe Chance, Michael I. Norton, and Dan Ariely, “People Are Experience Goods:
Improving Online Dating with Virtual Dates,” Journal of Interactive Marketing (forthcoming).
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Gay Matchmaking sites find a growing market. San Francisco Chronicle, February 14, 2008; Mark Brooks,
Niche Dating Sites Grow Steadily as Mainstream Ones Fail. http://www.techcrunch.com/2008/04/24/nichedating-sites-grow-steadily-as-mainstream-ones-fail., acessed May 2008. Numbers reported in the article were
independently verified by the casewriters.

25
This document is authorized for use only by KYLE MATTICE in MGT 509 Spring 2015-1 taught by Keith Yurgosky, University of Scranton from March 2015 to August 2015.

For the exclusive use of K. MATTICE, 2015.
709-424

eHarmony

41

Joe Tracy, “Another Look: Starting an Online Dating Service,” Online Dating Magazine, July 2007,
http://www.onlinedatingmagazine.com/columns/industry/2007/startinganonlinedatingservice.html, accessed
October 2007.
42

“Jupiter Research Sees Steady Growth for Online Personals, Despite Explosion of Social Networking,”
Jupiter Research, February 11, 2008, http://biz.yahoo.com/bw/080211/20080211005037.html?.v=1, accessed
February 2008.
43

Vanessa L. Facenda, “Match.com Aims for ‘Regular Folks’ With New Campaign,” Brandweek.com,
December 20, 2007, http://www.brandweek.com/bw/news/recent_display.jsp?vnu_content_id=1003687833,
accessed February 2007.
44

IAC Annual 10-K Report 2007.

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Vanessa L. Facenda, “Match.com Aims for ‘Regular Folks’ With New Campaign,” Brandweek.com,
December 20, 2007, http://www.brandweek.com/bw/news/recent_display.jsp?vnu_content_id=1003687833,
accessed February 2007. http://www.bandt.com.au/news/ee/0c053eee.asp, accessed February 2008.
46

Josephine Marcotty, “Love at first site; They offer millions of psychological profiles and instant
feedback. But can dating websites solve the mystery of what makes people click?” Star-Tribune Metro, February
14, 2007, p. 1E, via Factiva, accessed July 2007; “Chemistry.com Paints Rival as ‘Heartbreak Hotel,’” Brandweek,
April 30, 2007, via Factiva, accessed July 2007.
47

Rick Gershman, “Even eHarmony said no,” St. Petersburg Times, June 16, 2007, p. 1, via Factiva, accessed
July 2007.
48

Casewriters’ estimates based on Yahoo! research analyst report by Bear Stearns, January 23, 2008, via
Thompson Investext, accessed Feburary 2008.