Posted: January 14th, 2016

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Marketing Research Plan
Students will develop a marketing plan as a requirement for the course. A format guide and criteria rubric are attached to the syllabus. Students will create a marketing plan (minimum 10 pages) for an original business idea (must be realistic) of their choice, related to the aviation/aerospace industry. Be sure to include any assumptions.
PLEASE NOTE � this is not a report on the marketing strategy or plan that has been implemented by an existing corporation, but is the creation of an original marketing plan. As this is a graduate course; students are given significant latitude for this assignment. Do not wait until the end of the semester to complete this assignment. The marketing plan is due in Week 9, and will be submitted through the corresponding assignment link in Canvas on the last class scheduled meeting. A recommended schedule is attached to the syllabus.
How to create a marketing plan video:
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MBAA 514 Marketing Plan Format
Refer to the text (Peter & Donnelly, 2013, pp. 760-769; Appendix C Sample Marketing Plan, Cengage, Houghton, Mifflin, Co. Star Software, Inc. Marketing Plan) for assistance with this exercise. The Cengage plan is available on the website:

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