What types of value would you consider when assigning “value” to a firm’s stock or bond?

Valuation of a firm’s financial assets is said to be based on what is expected in the future, in terms of the future performance of the firm, the industry, and the economy.  What types of value would you consider when assigning “value” to a firm’s stock or bond?  What is the significance of each of the different types of value in the valuation process? Use examples to support your response.