Posted: April 17th, 2015

Habitual Adoption of Loyalty Reward Program Membership – Drivers and Effects

Topic: Habitual Adoption of Loyalty Reward Program Membership – Drivers and Effects

• Loyalty Reward Program and Its Membership
• Drivers – Why do consumer become a member?
• Effects – How does it affect the firm and the consumer?
• Role of Habit:
  • What are the consequences (to the firm and to the individual) of consumers joining numerous loyalty reward programs out of habit?
  • What are the drivers of such habitual adoption?
  • What are the effects of such habitual adoption for the firm?
• Strategy Recommendations

Structure

• Introduction:
  • Loyalty program (LP)
  • Habitual adoption of the LP
  • Possible effects of the habitual adoption of the LP
• Factors Influencing Habitual Adoption of the LP:
  • List down the factors (five to six factors)
  • Define the factors
  • Discuss how each factor is linked with the habitual adoption of the LP (with reference).
• Data Collection
• Results:
  • Show the effects of the factors on habitual adoption of the LP in table with regression results.
  • Show the effects of the habitual adoption of the LP on Loyalty in table with regression results.
• Conclusion and Recommendation.
• References

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