Posted: September 12th, 2015
Locate at least one specific promotional message or product that clearly illustrates “green” marketing efforts. Provide photographs, advertisements or printed examples (color examples work best and are preferred). Examples must be included with your responses to the questions below.
Use the following scale to indicate the likelihood that this “green” marketing effort would be successful (i.e. consumers would want to purchase this green product or support the cause). Be sure to discuss any reasons why consumers would or would not be interested in purchasing this “green” product or brand over other products/brands in this product category?
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