Posted: August 26th, 2015

Google today and in the future.

(1) List the four main products of Google and describe their significance to the target market.

(2) Choose one of them other than their search machine and describe this product, based on all 4 old and new P’s ?

(3) Take this product and do a SWOT analysis comparing it to its main competitor

(4) Which growth strategy does Google undertake with this product

(5) Has Google got a good mission statement – does it fit to your chosen product – and the mission statement of its main competitor?

(6) Taking your chosen product – has Google undergone any strategic alliances with it

(7) Take 2 of McKinsey’s elements of success and based on 1 or 2 references describe how Google applies this in their company

(8) Is Google‘s growth limited by laws and regulations anywhere?

(9) Explain one of its most potent future projects and state why you think so.

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