Posted: November 2nd, 2015

Global Management – Managing Global Business

Global Management – Managing Global Business

Focus on managing a global business. Chapter 11 examines global strategic human

resource management, including staffing policies, performance appraisal and

compensation, international trade, labor relations, and HRM policies. Chapter 12

focusses on global marketing and analysis of international markets, marketing

research vs. marketing intelligence systems, and making the standardization and

adaptation decision. In addition, developing the international product mix, the

international promotion mix, the international distribution mix, the international

pricing mix, and the international customer service mix will be studied.

Assignment Instructions

Companies collect a wide variety of information about their foreign markets to

decide in which countries to conduct business and which market segments in these

markets they should target. What are the three major markets that exist in all

foreign markets? Describe the markets and provide examples of each.

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