Posted: March 16th, 2017

Give different definitions for e-crm, and other interactive tools Word count is 2500. Additional notes like justifications should be placed in appendixes which will make up another 2000 words.

Things that must be made clear includes; business models used by www.maybank.com, advantages and disadvantages of all the models and critical evaluation and discussion. Issues dealt with deeper and on an analytical plane based on good research –with industry examples, data projections and commentaries. Balanced research materials – Appropriate and different sources which must include sufficient academic research, not just secondary research from URLs. Heavy penalty if this is ignored.
Referencing and citation-Harvard referencing is must. Penalty for plagiarism
Note be taken; you must be able to critically evaluate www.maybank.com website based on good research with industry examples, data projections and commentaries. Each point supported with valid explanation and show good understanding of subject matter.
Use the four market segments
Use a minimum of seven books references. Make use of white paper, journals, research papers etc
Give different definitions for e-crm, and other interactive tools
Word count is 2500. Additional notes like justifications should be placed in appendixes which will make up another 2000 words.

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