Posted: March 26th, 2017
You have found that mission statements are effective in getting everyone in the company focused and setting the tone for the marketing campaign. You set up a meeting with senior management to develop a new mission statement. Here is what you need to prepare for the meeting: 1.Find the mission statement for an existing company that is in a food or beverage market. 2.Determine and identify whether the mission statement that you found is product, service, or market oriented. 3.Discuss how clearly the mission statement that you found is written. 4.Create a possible mission statements for your company. 350 550 words… APA format and 3 references. Scerario. This is the scenario: You are a marketing executive with a major food broker, Food Market, Inc. There are 3 other regional food brokers, but with major growth during the economic recession, you believe you are positioned to grow your business to a national level. You are tasked with developing a marketing strategy to help widen your market reach. With the recent recession and new economy, you understand the importance of media advertising and store retailing, but you also realize there is a new element to marketing social media marketing. This type of marketing appeals to a younger target group that you need to appeal to. Your regional competitors are using both traditional and new media marketing strategies to appeal to a younger market segment, who are also decision makers for your food broker business. Your job is to keep pace with them without alienating the brick and mortar retailers that your company currently depends on to sell most of its products. You need to integrate what you already know of marketing strategies and methods with the unique opportunities, adaptations, and challenges posed by the Internet.
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