Posted: March 20th, 2017
Which of the following marketing planning process dimensions is concerned with techniques, procedures, systems, and planning models?
Which of the following is the strategic marketing audit used for?
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To translate broadly defined marketing strategy into very specific actions
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To provide a means to link performance evaluation to strategy implementation
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To ensure that activities in one area do not interfere with activities in another area
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To initiate a formal strategic marketing planning program
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Question 10
Which of the following marketing planning process dimensions is concerned with techniques, procedures, systems, and planning models?
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Analytical process dimension
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Cognitiveprocess dimension
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Organizational process dimension
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Behavioral process dimension
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