Posted: August 23rd, 2016
Bobbitco, Inc., a Tennessee based firm, produces small household appliances and distributes them on a nationwide basis. By far its best known product is a kitchen appliance known as the SLICE O MATIC. According to Bobbitco s frequent TV commercials, the electric powered machine slices, dices, slashes, and even mutilates, whatever your culinary (or other) needs. When Bobbitco uses the SLICE O MATIC name on the product itself or on boxes for the product, SLICE O MATIC always appears in cursive lettering. The same is usually, though not always, true of Bobbitco s uses of the SLICE O MATIC name in advertisements and other promotional material. Since 1987, Bobbitco has had SLICE O MATIC (in cursive lettering) registered on the Principal Register. SLICE O MATIC machines are not sold in stores. They are available only through mail and telephone orders.Lorena Corp. produces numerous kitchen tools and cooking utensils, which are sold in department stores in the southern states. Lorena hopes eventually to expand its business to a nationwide operation. One s of Lorena s newestproducts is a cheese slicer called the Slice o Magic. The Slice o Magic is manually operated (i.e., it is neither electric nor battery powered). Lorena, which has sold the cheese slicer under the Slice o Magic name since July 1996, consistently uses block style lettering for the Slice o Magic name. After Lorena ignored Bobbitco s complaints about Lorena s choice of a name for the cheese slicer, Bobbitco sued Lorena on the theory that Lorena s u
Place an order in 3 easy steps. Takes less than 5 mins.