Final Case Study and Strategic Plan
Read What’s Driving Porsche? and History of Porsche AG – FundingUniverse. From the perspective of an executive with the firm, prepare a strategic plan to grow the business over the next three years.
Your strategic plan must be future-oriented and must:
• Describe Porsche’s history and its 4Ps (Product, Price, Place, and Promotion).
• Explain the current situation of the organization in the market (industry, market, and general environment analysis).
• Assess the financial performance and condition of the organization.
• Conduct a SWOT analysis (strengths, weaknesses, opportunities, and threats) to determine areas that offer opportunities for change.
• Choose three or four areas from your SWOT analysis and explain why the areas you have chosen are essential to your strategic plan.
• Describe your recommended organizational structure.
• Explain your plan to measure the success of your strategic plan.
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