Posted: December 13th, 2015

Export management

Tata Motors announced that Lionel “Leo” Messi, a professional soccer striker for Club Barcelona and the Argentina national team, will be a spokesperson for the company. Assume you have been hired as a consultant to Tata to answer a specific set of questions about exporting passenger car from India to France.

•          Would Messi, a Spanish team player, be a good spokesperson to build Tata’s image in France? Explain your reasoning.
•          Go to the Internet. Identify Tata passenger cars. What is the most attractive Tata model for sale in France? Explain why you chose that model?
•          Should Tata enter the French market directly or should it have a local French company as a partner to distribute the car? Explain your reasoning.
•          How could Messi help with marketing efforts? Be specific.

Your answer should be no more than (minimum and and maximum) 5 pages (not including cover and reference page) and incorporate information contained in your textbook as well as other academic sources (3 references minimum required) which must be cited and referenced in APA format. This exam is due to me on Monday 12/14 at noon via the Bb link found below and a paper copy of this paper is due in my office by noon on 12/14. . This paper will be checked by SafeAssign for plagiarism. No two submissions should read the same. This is an individual student submission. Late papers WILL NOT BE ACCEPTED UNDER ANY CIRCUMSTANCES. We will therefore not meet on the day of the final exam.