Export management

Export management

Tata Motors announced that Lionel “Leo” Messi, a professional soccer striker for Club Barcelona and the Argentina national team, will be a spokesperson for the company. Assume you have been hired as a consultant to Tata to answer a specific set of questions about exporting passenger car from India to France.

Would Messi, a Spanish team player, be a good spokesperson to build Tata’s image in France? Explain your reasoning.
Go to the Internet. Identify Tata passenger cars. What is the most attractive Tata model for sale in France? Explain why you chose that model?
Should Tata enter the French market directly or should it have a local French company as a partner to distribute the car? Explain your reasoning.
How could Messi help with marketing efforts? Be specific.
your answer should be no more than (minimum and and maximum) 5 pages (not including cover and reference page) and incorporate information contained in your textbook as well as other academic sources (3 references minimum required) which must be cited and referenced in APA format.


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