Explain the purpose of developing null and alternative hypotheses and how they can be used to make important decisions in a business setting?

1000 to 1500 words
Details:
Armed Forces Credit Union has narrowed its options down to two incentive plans:
Cash back when the consumer makes an online purchase
Cash back when the consumer makes a purchase at a shoe store
The credit union doesn t know whether consumers would shop more online than at shoe stores.
Information Experts has placed you in a group to develop null and alternative hypotheses to help the bank determine which option would provide the best incentive to consumers. Work with your group members to develop the null and alternative hypotheses. As an individual, write a brief memo to the Armed Forces Credit Union product development team describing your hypotheses and explaining how your group arrived at them.
Assignment Guidelines:

Group Portion
As a group,
Use the Group Discussion Board to discuss the development of null and alternative hypotheses with your group members.
Develop the null and alternative hypotheses and provide reasoning for your group s decision.
Individual Portion
As an individual, address the following in a Word document of 1000 1500 words:
Describe any problems you had, if any, while developing the null and alternative hypotheses in your group.
Describe the hypotheses, and explain why your group decided on them.
Explain the purpose of developing null and alternative hypotheses and how they can be used to make important decisions in a business setting.