By referring to the case study, Amazon’s website for your country and your experience of Amazon offline communications, evaluate how well Amazon communicate their core proposition and promotional offers. (500 words) 2- Using the case study, characterise Amazon’s approach to marketing communications. (500 words) 3- Explain what distinguishes Amazon in its uses of technology for competitive advantage. (500 words) 4- How does the Amazon ‘Culture of Metrics’ differ from that in other organisations from your experience? (500 words)
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