Posted: February 20th, 2017

Explain what distinguishes Amazon in its uses of technology for competitive advantage

By referring to the case study, Amazon’s website for your country and your experience of Amazon offline communications, evaluate how well Amazon communicate their core proposition and promotional offers. (500 words) 2-      Using the case study, characterise Amazon’s approach to marketing communications. (500 words) 3-      Explain what distinguishes Amazon in its uses of technology for competitive advantage. (500 words) 4-      How does the Amazon ‘Culture of Metrics’ differ from that in other organisations from your experience? (500 words)