Posted: June 6th, 2016

Evaluate your own organizational / company website and the related e-commerce operations

Evaluate your own organizational / company website and the related e-commerce operations

(i)    The purpose of the website should be outlined
(ii)    The website should then be analysed using Webqual (Barnes and Vidgen, 2001) and relevant accessibility measures.
(iii)    The e-commerce operation should be critically evaluated using the Value Creation model of Amit and Zott (2001) especially pp503-511

Amit, R. and Zott C. (2001) Value creation in E-Business, Strategic Management Journal, Volume 22, Numbers 6-7, pp493-520

Barnes, S., & Vidgen, R., (2001) An evaluation of cyber-bookshops: the WebQual method, International Journal of Electronic Commerce, Volume 6, Number 1: 11-30

Report – students should apply Webqual, or a modified version, to the evaluation of a website.  Accessibility issues must be covered.  The website should then be evaluated using the Value Creation model of Amit and Zott.
The work will thus be in a report format and will involve a significant practical element.  Nevertheless, it must have a significant academic underpinning.

Format:

Report – students should apply Webqual, or a modified version, to the evaluation of a website.  Accessibility issues must be covered.  The website should then be evaluated using the Value Creation model of Amit and Zott.
The work will thus be in a report format and will involve a significant practical element.  Nevertheless, it must have a significant academic underpinning.