Posted: March 22nd, 2017

evaluate, analyze, or synthesize the information. Appropriately cite all resources used to answer the discussion questions and include an APA-formatted bibliography for each.

Please refer to the rubric on the following page for the grading criteria for this assignment.

DISCUSSION QUESTION 4-2 MK640 Marketing and Advertising

Lesson 4: Developing Marketing Strategies

Discussion Question 2 (25 points)

Upon completion of the Required Readings, write a thorough, well-planned narrative answer to each of the following discussion questions. Rely on your Required Readings and the Lecture and Research Update for specific information to answer each discussion question, but turn to your original thoughts when asked to apply, evaluate, analyze, or synthesize the information. Appropriately cite all resources used to answer the discussion questions and include an APA-formatted bibliography for each. Your Discussion Question responses should be both grammatically and mechanically correct, and formatted in the same fashion as the questions themselves. If there is a Part A, your response should identify a Part A, etc.

Colleges, universities, and other educational institutions can be classified as service organizations. Using the service-quality model, describe each of the five (5) gaps that can cause unsuccessful service delivery. Identify one example for each gap that may be evident at an educational institution. Offer a solution for each of these five (5) identified gaps. (25 points) (A 1½-page response is required.)

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