Posted: May 8th, 2017
Eva is a market research scientist whose latest client is a paint manufacturing company
that has operations in many countries. She is required to find out why the sales of blue
paint in a particular country are highest during the months of September and October.
These are also the months when the country receives the highest rainfall. Upon further
investigation, she finds out that the people in this country paint their doors blue as part of
a festival celebrated during the two months. In this scenario, what can Eva classify the
connection between high sales and rainfall as?
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