Posted: March 8th, 2016
Threshold Standards
• Using appropriate marketing literature, establish a critically determined role of marketing and the issues arising to support marketing activity in organisations
• Distinguish between the pragmatic marketing operations and theoretical concepts to establish a contemporary view of marketing activity in an organisation.
In addition to the above, you are expected to
• Prepare and use IT to aid efficient searching, evaluation and selection of information, exploring alternative lines of enquiry where appropriate. Present information effectively, including evidence/examples to support your arguments and conclusions.
• Identify and critically assess in a comprehensive fashion the current strengths and weaknesses of the journal article. Evaluate and synthesise information from different sources, theories and principles, and communicate relevant information effectively, and with accuracy.
• Demonstrate an awareness of the relevance of the journal article to current marketing practices in the business world.
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