Posted: March 8th, 2016

establish a critically determined role of marketing and the issues arising to support marketing activity in organisations

Threshold Standards

• Using appropriate marketing literature, establish a critically determined role of marketing and the issues arising to support marketing activity in organisations

• Distinguish between the pragmatic marketing operations and theoretical concepts to establish a contemporary view of marketing activity in an organisation.

In addition to the above, you are expected to

• Prepare and use IT to aid efficient searching, evaluation and selection of information, exploring alternative lines of enquiry where appropriate. Present information effectively, including evidence/examples to support your arguments and conclusions.

• Identify and critically assess in a comprehensive fashion the current strengths and weaknesses of the journal article. Evaluate and synthesise information from different sources, theories and principles, and communicate relevant information effectively, and with accuracy.

• Demonstrate an awareness of the relevance of the journal article to current marketing practices in the business world.

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