Posted: November 10th, 2015

Essay

Essay

¨Complete a SWOT analysis and Competitor for your assigned company AND a 1-2 page

write up discussing the competitive environment (overview of competitors and what

they are doing well and not well) your company’s competitive advantage
¤For the SWOT: Identify your companies Strengths, Weaknesses, Opportunities, and

Threats
¤For the Competitor Analysis:
nWho are your companies competitors?
nWhat do they do better?
nWhat do they do worse?
nWhat can you learn from their marketing approaches to add to your company?

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