Posted: November 10th, 2015
¨Complete a SWOT analysis and Competitor for your assigned company AND a 1-2 page
write up discussing the competitive environment (overview of competitors and what
they are doing well and not well) your company’s competitive advantage
¤For the SWOT: Identify your companies Strengths, Weaknesses, Opportunities, and
¤For the Competitor Analysis:
nWho are your companies competitors?
nWhat do they do better?
nWhat do they do worse?
nWhat can you learn from their marketing approaches to add to your company?
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