Posted: April 27th, 2016

Employ this example to demonstrate your understanding of the circle of satisfaction and the effects on the financial objectives of the organization.

Answer the following 6 questions 1: The buyer decision process varies according to the customer, the organization, the market and the product. The buyer decision process has three time-zones, the first time zone is purchase behavior. Task: Using the example provided demonstrate your understanding of the first time zone and the steps a consumer may take when selecting [or not selecting] this product. 2: The expectations a customer forms in the first time zone are assessed and evaluated in the second and third time zones. Task: Discuss, relevant to this example, how expectations are formed and how expectations influence customer satisfaction 3: The total product is the totality of what an organisation delivers to the customer – what is promised, therefore, what is expected, what is delivered, and what are the total costs to the customer. Task: Given this statement, demonstrate your understanding of the total product concept relevant to the example. 4: The components of the total product are goods, services, ideas, experiences, people, and places. Task: Employ this example to demonstrate your understanding of the product components. Then detail how a marketing practitioner may employ the 6 product components to achieve a design and develop a product. 5: The circle of satisfaction outlines the outcomes of the exchange between the organization and the customer. Task: Employ this example to demonstrate your understanding of the circle of satisfaction and the effects on the financial objectives of the organization. 6: There are a number of product considerations that would be of importance to the marketing manager of this business. Make a list of important product considerations and then discuss the implications of each consideration.

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