Posted: September 1st, 2015

e business

change-newline”> BM estimated in 2013 that every day, we create 2.5 quintillion bytes of data. This rate of
growth means that 90% of data in the world today has been created in the past two years alone!
By comparison, all of the Earth’s oceans contain 352 quintillion gallons of water; if bytes were
buckets it would take only about 20 weeks to fill the seas … The growth in the volume of data
enabled by Big Data has become possible through more forms of instrumentation that captures
‘events’ through time, according to Eaton et al., (2012) which can be integrated in to systems.
This instrumentation can be simply data collection where the events are a sequence of customer
interactions with a business through its desktop or mobile site or social media, for example
through web analytics or social analytics …. A key design issue is how the information about
these transactions can usefully be applied to improve the effectiveness and business contribution
of these systems. … While independent analytics systems are available, larger companies are
increasingly finding that to apply the insights available they have to integrate web analytics
information with internal sales and ordering systems to form data warehouses (Chaffey, 2015
pp. 533, 534, 536).
– What is the relevance of this ‘Big Data’ to eBusiness?
– What as Chief Information Officer (CIO) would you do to handle this Big Data for your company?

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