Posted: September 20th, 2015

Discussing vision and mission statements.

vision and mission statements are defined and discussed. Sometimes the terms are used interchangeably but they do mean different things. A vision is the grand, overarching view of what an organization wants to become. It should be both inspired and inspiring.

A mission statement defines what the firm does; that is, what business is it in?

For this assignment find a firm with an inspiring (and inspired) vision. What is the vision and what makes it so inspired and inspiring?

Find a firm with a vision statement that does not inspire (or is not inspired). What is the vision and what makes it so uninspiring and uninspired?

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