Posted: June 1st, 2016

Discuss the concept of alliance marketing and give two examples of business that may form marketing alliances?

Briefly describe each of the following terms in relation to marketing opportunities: market penetration, market development, product development and diversification.
3. Explain each of the phases of the product life cycle.
4. List the 4 P’s.
5. Why is the marketing mix important in bringing a product or services to the market?
6. Explain why the product component of the marketing mix is so important.

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