Posted: September 15th, 2015

Discovering an opportunity in the market.

1. According to Lewis, the Oakland A’s seem to have discovered an opportunity in the market for baseball players. Why did this opportunity exist? Why had no other teams learned about it? How could apparently false beliefs about the value of players persist?

2. What were the problems of implementing this different approach to selecting and evaluating players? Why was Billy Beane able to do it?

3. Assuming other teams discover the same opportunities, what should the A’s do?

4. Can you think of an example of an industry where a similar opportunity could exist? How would you go about exploiting it and what factors would you take into consideration when doing so?

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