Posted: March 22nd, 2017
Locate the “who, what, where, when, why, how” questions and apply them to the case study. Why does the diner need to use marketing communications? Whom does the diner need to reach? At this point, where is the best communication (what are the best channels)? How will the diner say it? When will the communication happen? Create a SMART marketing objective for the diner.
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